28 tales of 28 words project

When I was working at Leo Burnett Singapore, my colleague, Ashlynn Sum, a copywriter, was sharing her personal pet project with me about 28 stories of 28 words in illustration style. I was amazed with the idea. Without hesitation, I offered my service in rendering her stories.

This is storytelling in illustration and typography. It was a rare opportunity to experiment different styles of illustrating and I didn’t hold back certainly. Great fun!

Click BOOK-28 to view.

This is not done for profit. If you have appreciated this, please make a contribution to your favourite charity.


If you like to print it for your viewing pleasure, please write to Ashlynn at

 or jamesleong0@gmail.com for notification. Thanks and hope you enjoy it.

And here is another artist interpretation of the same subject helped by Muhammed Haziq.



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